From fireside chats to professional-led sessions featuring virtual leaders who’re blazing a trail inside the world of omnichannel advertising, this yr’s Emarsys Omnichannel and AI Masterclass is packed complete of insights on the way to depart you buzzing with new thoughts.
In this text, we’re going to check 3 key periods from the likes of Home Depot, Colgate-Palmolive and Kellanova that you won’t want to overlook. Let’s dive in.
More than commerce: How CPG brands are building DTC engagement
Speakers:
Don Brett, Podcast Host, CPG View
Jamie Schwab, VP Global Digital Commerce, Colgate-Palmolive
Jamie Decker, VP e-Commerce, Del Monte
Diana Macia, Director, Global Omnichannel Capabilities, Kellanova (Kellog’s)
What’s in store:
Driven by means of the current clients’ call for for convenience and internal pressures to construct emblem affinity, the previous couple of years have seen a stampede of consumer merchandise brands opening up direct-to-customer offerings.
However, with multiple channels in play, the short-shifting international of e-trade comes with its personal set of demanding situations. Join Don Brett, CPG View Podcast host and an esteemed panel of CPG visitors as they discuss:
The significance of a first-birthday celebration data method in 2024.
What price exchanges are being created throughout the purchaser journey.
How manufacturers are balancing personalization with client believe.
AI’s function across this whole atmosphere and its new programs.
How Home Depot engineers online reports that ‘Get More Done’ in the course of peak seasons
Speakers:
Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator, Home Depot
Stephanie Dymott, Product Marketing Manager, Emarsys
What’s in save:
Uncompromising nice and supportive workforce make Home Depot a one-forestall-shop for all matters DIY. Now, it’s taking this to the next degree, with a emblem transformation that grants an unequalled patron enjoy that can provide what customers need, exactly when they want it.
In this consultation, Home Depot’s Online Experience Department Head stocks:
Home Depot’s adventure to omnichannel advertising mastery, detailing their transformation from in-store to online.
Key insights into how they prepare for Black Friday, their biggest income occasion of the year.
How Replacements, Ltd. Plates up conventional and virtual advertising to serve a wide demographic
Speakers:
Amy Childress, e-Commerce Marketing Manager, Replacements
Kara Lewis, Lead Client Strategy Manager, Attentive
What’s in keep:
With a 40-year legacy and a mastercraft service that replaces treasured portions of china, it shouldn’t come as a marvel that Replacements Ltd. Draws a greater “senior” demographic. However, as they’ve worked to draw more youthful clients, they’ve seen an interesting trade – more of their older customers are enticing on more recent advertising channels.
The result? A charming intersection between conventional and transformative advertising that requires a unique approach. Join Replacements Ltd.’s E-commerce Marketing Manager and Attentive’s Lead Client Strategy Manager, as they discuss how Replacements Ltd. Is the use of modern advertising tech and customer information to bridge the space among old and new.
These are simply some of the manufacturers and periods which might be now confirmed for the AI & Omnichannel Masterclass hosted through Emarsys.