Do you run advertising and marketing campaigns for an app-primarily based company? If so, then possibly you’ve discovered rating on app save results pages to be a undertaking.
The suitable news is that many app store optimization (ASO) techniques are much like the seo (search engine marketing) techniques you’re probably already acquainted with. The even better news is that combining the 2—search engine marketing and ASO—can gain your standard advertising and marketing strategy.
The crew at my marketing organisation, NP Digital, took a look at how 3 famous calorie counter apps carry out in search and app store seek consequences to discover the secrets and techniques to their success. In this publish, I’ll explore the connection among search engine marketing and ASO and highlight key takeaways from my crew’s evaluation. That manner, you could replicate a comparable technique.
Ready to learn extra? Read on.
How Do search engine optimization and ASO Work Together?
Before digging into how SEO and ASO can paintings collectively, you first want to fully understand what every is.
Search engine optimization is a fixed of practices with one intention—to optimize your website and content for seek engine scores. The better optimized your content, the greater the chances it’s going to seem atop seek engine results pages (SERPs).
App store optimization is just like search engine marketing, however in preference to that specialize in optimizing your internet site for SERPs, it makes a speciality of optimizing your app for the app save. Think of it as app SEO.
You can integrate your search engine optimization and ASO efforts, and also you must for the great effects. To achieve this, you’ll want to align your strategies for each channels. How? By using consistent and applicable keywords for each your internet site and app save listing and which includes back links from one (the website) to the opposite (the app).
Let’s don’t forget how search engine marketing and ASO can aid every other of their respective environments. So first, how can search engine marketing guide ASO within the Google Play Store?
Earning oneway links from outreach efforts: For example, linking from the logo’s domain without delay to the Google Play Store app list or achieving out to legitimate sites and asking to be added to hyperlink roundups for applicable topics.
Optimizing app touchdown pages: This in reality manner aligning the phrases you’re focused on on app touchdown pages with the terms you’re focused on in the Google Play Store.
Publish content material on the emblem website to set up authority in the area: You need to create content relevant to the category so you can 1) construct inbound links to the app store list and 2) establish logo awareness. For a calorie counting app, this can be a weblog publish focused on “what number of calories need to you devour a day” or an interactive asset like a muscle profits calculator.
Utilize nice practices to set up E-E-A-T elements: This will display Google that your emblem is an expert for your industry.
Now, how can ASO guide SEO on Google’s seek engine?
It’s all approximately optimizing your app shop listing.
Consider that Google Play Store app listings naturally rank high on Google Search for goal terms. After all, Google loves Google. When you align the hunt terms you’re focused on on both the app shop listing and your website, you’ll probably see a lift to your SERP rankings.
How to Bring search engine optimization and ASO Together
My group at NP Digital and I work with marketers to broaden virtual advertising answers that accelerate boom. A massive part of our paintings involves digging into information to perceive strategies that work (and those that don’t).
One way we did so lately changed into to analyze how 3 famous calorie counting apps combo SEO and ASO to their gain.
How?
For search engine optimization, we assessed Google search scores for “calorie counter” and “calorie counter app.” We used Ubersuggest to narrow in on two major metrics—monthly seek volume (MSV) and keyword problem.
Monthly search extent is the quantity of times a key-word is searched each month. Keyword problem measures the attempt it might take for a website to rank on the primary web page of search results for a selected keyword. It stages from zero percent (easiest) to 100 percent (maximum hard).
For ASO, we took a comparable method. We assessed Google Play Store app ranking for the time period “calorie counter.”
We also used AppTweak to drag statistics relevant to Google Play Store. This consists of equity back links and app energy.
Before we get into our instance, permit’s define the ones two terms, plus some extra ones we’ll highlight:
Equity inbound links: The quantity of backlinks earned to the Google Play Store listing.
App power: The electricity of the app based on its rankings in its class and inside the normal category. This is a proprietary metric from AppTweak.
Ratings variety: The wide variety of critiques on Google Play Store.
ASO score: Scale of zero-100 for the way properly an app’s Google Play Store listing is optimized utilizing first-rate practices.
Date launched: The date the app changed into first released in Google Play Store.
Downloads: The variety of downloads from the Google Play Store. Note: Google Play Store does no longer offer the exact numbers.
Now that you recognise how we accumulated our facts, let’s look at what the data says.
What Successful SEO/ASO Programs Looks Like
For our instance, we assessed the search engine marketing and ASO impact for calorie counter apps.
To accomplish that, we analyzed the organic Google search effects for 2 seek phrases: calorie counter app and calorie counter.
The time period “calorie counter app” has an MSV of 14,800 and a keyword issue of seventy two percent. The extra inclusive time period “calorie counter” has an MSV of 49,500 and a keyword trouble of seventy eight percent.
We also analyzed the Google Play Store seek outcomes for the term “calorie counter.” It has an MSV of 64 and a key-word trouble of 22 percentage. Furthermore, the search term “calorie counter” has 240 consequences and 30.8K installs.
Caption: App scores from Google Play Store on an Android tool
Now, allow’s take into account the overall performance metrics for the pinnacle three results for the search time period at the Google Play Store.
#1: Calorie Counter – MyNetDiary
MyNetDiary, launched in September 2010, has a mean rating of 4.72 out of 5, with 57,755 total rankings. MyNetDiary is ranked 51st within the Health & Fitness class and has greater than 1 million downloads.
On Google, the app ranks 8th for the goal time period underneath a third-party listicle.
As for the way MyNetDiary plays on Google Play Store, we comprehend it ranks number one. It has an ASO score of ninety five out of 100 and an app energy of 49 out of one hundred. According to AppTweak, the app also has 837 fairness backlinks.
Of notice, the brand internet site links directly to the Google Play Store listing as opposed to an app landing web page.
#2: MyFitnessPal: Calorie Counter
MyFitnessPal, also released in April 2010, has a median score of four.23 out of five, with 2,540,681 overall scores. It has more than 100 million downloads and ranks 25th in the Health & Fitness class.
The Google Play Listing ranks primary for “calorie counter app” on the Google seek outcomes web page. Additionally, the MyFitnessPal logo website ranks on page one for “calorie tracker” and “calorie counter” Google seek effects pages.
MyFitnessPal has an ASO rating of 100 and an app electricity of eighty one. According to AppTweak, the app has 21,832 fairness one way links.
#three: Calorie Counter by way of Lose It!
Calorie Counter by using Lose It!, launched in July 2011, has a mean score of four.45 out of 5, with 129,565 total ratings. It has greater than 10 million downloads. Calorie Counter through Lose It! Is ranked number 52 within the Health & Fitness category.
On Google, the app is stated on the primary page in multiple 1/3-party listicles.
Calorie Counter by means of Lose It! Has an ASO score of a hundred and an app power of 50. According to AppTweak, the app has five,447 equity inbound links.
As with the first listing, MyNetDiary’s logo website hyperlinks at once to the Google Play Store list rather than an app touchdown web page.
Lessons About search engine marketing and ASO You Can Use
So, what did we learn?
First and important, ranking for a search term on Google is extra tough than on the Google Play Store. Just keep in mind the massive distinction between MSV and key-word difficulty for the time period “calorie counter.” The MSV on Google is 49,500, and it has a keyword problem of 78 percentage. Contrast this with that identical term on Google Play Store, with an MSV of sixty four and a keyword issue of just 22 percent.
We also observed that investing in ASO will assist your app rank for excessive-quantity and excessive-opposition seek terms on Google Search and Google Play Store. All 3 of our analyzed apps have an ASO score of 95 or above. They all additionally rank on the primary web page of Google SERPs. That’s no accident.
Additionally, we see that making an investment in ASO and search engine optimization can help elevate an app’s scores in category lists (e.G., Health & Fitness). The app with the best ASO rating and maximum wide variety of equity oneway links (MyFitnessPal) additionally has the very best ranking in the Health & Fitness category of the alternative apps.
Finally, related to the above locating, pinnacle-ranking apps on the Google Play Store have a extensive number of first-rate one-way links from 1/3-celebration sites and incredible pages on a logo’s website.
FAQs
What is the distinction between SEO and ASO?
SEO and ASO differ in what’s being optimized and for what reason. Search engine optimization (SEO) is the optimization of website content for the motive of ranking on search engines like google and yahoo. App store optimization (ASO), once in a while referred to as app SEO, is the optimization of app save listings for the cause of ranking on app stores, like Google Play Store.
How do I make my app searchable on Play Store?
To make your app searchable on Google Play Store, you will need to optimize your app list using ASO techniques. These include adding targeted seek terms and building equity oneway links to the app listing page.
Conclusion
Your advertising and marketing plan isn’t always supposed to be carried out in silos. Instead, you ought to combine your efforts throughout the board to make certain a constant brand revel in.
This is why you could’t simply awareness on Google Play Store optimization, or any app shop optimization for that rely. You need to combine it with search engine optimization for complete achievement.
Whether you enforce this collaboration on my own, with a advertising and marketing enterprise like NP Digital, or with a dedicated app save optimization employer, you’ll in all likelihood see tremendous results throughout your complete advertising approach.
Do you’ve got questions about using search engine marketing and ASO together on your marketing plan? Let us recognise in the comments underneath.