New Data: Here’s What Kind of Content Will Perform The Best on Social Media in 2024

Now that 2023 is over, it’s time to start 2024 on the proper foot.

So we determined to have a look at the 6 predominant social networks (Facebook, YouTube, Instagram, TikTok, LinkedIn, and X) and we analyzed 6,302,491 portions of content material to see what performs the satisfactory.

And greater so we looked at current content over the past 30 days to discern out what is working “now”.

Data from what worked in early 2023 or earlier years doesn’t assist tons in figuring out what you need to do to get the perspectives and engagement you want today.

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Hence we focused on recent posts for this evaluation.

So, allow’s have a look at the records first.

And then I’ll show you the way I’ve been imposing it so you can see the effects.

What sort of content material generates the maximum engagement?

This chart breaks it down simply.

Short-time period content material is what humans are ingesting and seeking out.

Plus TikTok has modified the manner we eat content material.

The common TikTok consumer spends 95 minutes an afternoon at the app ingesting short-shape movies.

And now most structures are pushing brief-form video.

Now, just because the chart indicates humans prefer consuming brief-shape movies, I wouldn’t awareness your effort on creating quick-form content material.

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I would create each numbers 2 and 3 at the chart.

Which are lengthy-form videos and file your podcast/professional talks/interviews on video. And then take that longer content and chop it up into short-shape content.

Just like how I record my podcast Marketing School in video format and cut up the content.

That manner you can kill two birds with one stone and pass after extra social media views.

But what about textual content-based content material?

Text-based content material become within the different bucket in the first chart.

Keep in mind now not all social networks be given textual content-based content material.

But if you are like me and experience creating it, now not all text-primarily based content is identical.

Here are the great-acting versions of text.

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As you could see people nevertheless love “how-to” and “listicles”.

I get they have been around for a while, but that’s what human beings decide on. And that’s what’s getting the engagement.

But what in case you don’t have the time to create shorts or maybe textual content-primarily based content material?

User-generated content material

You can constantly inspire or maybe compensate your community for growing user-generated content material.

And in case you are going to leverage it, now not all social networks care for it.

Here are the social networks wherein person-generated content material performs the exceptional.

Now the actual query is, how do you get more engagement based totally at the above records?

The mystery to social media achievement

Well, the answer begins with X.

To give an explanation for it, first I want you to test out my X feed.

Do you see how I am setting tons of content each day on X?

It’s because X is in contrast to different social structures.

See, if I post on LinkedIn four or five instances an afternoon or maybe on Facebook or Instagram, it affects the reach of all my content material.

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Most social networks penalize you in case your content is crap.

They most effective want you to put up your exact stuff and they will reward you for that.

The trouble is what you suspect is gold may be crap to someone else.

So, the best manner to make certain that you are handiest posting precise content (or in particular accurate content material) is to check it out first.

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I take all my ideas and test them out on X.

Some hit properly and get 500,000 plus views like this one. And others may additionally get some thousand views.

In many instances, I understand what is going to do properly due to the fact I actually have accomplished this lengthy sufficient, but I am nevertheless incorrect oftentimes.

Once I even have my winners and I make certain I submit at least 1 thing an afternoon that hits, I then create video content around that subject matter.

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I normally document them in batches… as a minimum 10 per week (I tour a lot consequently I batch and create a backlog).

That manner I have sufficient content to submit on my social profiles each day.

To preserve things simple, you can do what I do… just examine my LinkedIn, Instagram, TikTok, YouTube, and Facebook debts.

I am analyzing the X content (the posts that did nicely at least) phrase for word on camera.

And then posting it on each social community I’m on.

As for the description textual content, I just take it word for phrase from X and use it for the alternative platforms like LinkedIn together with the video model.

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That’s it…

Now take a look at my social media perspectives earlier than I started to do this:

Instagram

Before

After

TikTok

After

LinkedIn

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Before

After

YouTube

Before

After

Facebook

Before

After

As you can see it has worked extremely nicely for maximum social networks except for Facebook.

Take the data from the charts above. Copy my method of posting on X first. And then turn your winners into social content for all of the structures.

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Your perspectives will move up.

Conclusion

Even with organic attain declining on most social networks, you may still get extra engagement.

I have. You can see it above.

You can too.

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Heck, I am in B2B and I’ve done properly with the approach.

It’s less difficult to implement in case you are in B2C (we’ve examined it on B2C as nicely).

So, what’s your plan for 2024?

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New Data: Here’s What Kind of Content Will Perform The Best on Social Media in 2024

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