Google is testing a massive blue go to button underneath some of the quest consequences in the cellular search interface. The button says “go to” and takes you to the website listed in the seek results.
What it seems like. Here is a screenshot of this button, which Shameem Adhikarath shared with me on X:
Why we care. If Google does roll this new visit button out, and that is a massive if, this might force a higher click-thru fee to look end result snippet inside the seek consequences. Big blue buttons to drive interest and may bring about greater clicks to the internet search outcomes than maybe it did before.