Learn an AI-assisted technique to content material repurposing, enabling you to effectively create weblog roundups and skyscraper posts.
In the antique days, people had to become aware of assets, summarize the work and look for common which means. Today, robots do the heavy lifting and also you, the human, are left to do the creative paintings of prompting and interpreting the output for the rest folks.
My tagline for the foreseeable destiny is:
“I’m human. I’m beneficial. Some of this is AI, and that’s OK.”
This article explores how you may leverage AI gear to streamline the process of making weblog roundups and skyscraper posts – effective content material codecs that, achieved nicely, can earn distinguished positions in search effects pages and power visitors.
We’ll additionally dive into:
The concept of the “AI sandwich” which combines human know-how with the power of AI to produce trustworthy, beneficial content.
A variety of AI gear particularly designed for content material introduction, picture era and video production to comprise into your workflow.
What are weblog roundups and skyscraper posts?
Simply placed, a roundup article is a blog publish or article that includes multiple different sources to form the article’s content material. The contributing content material is generally on a set subject or topic.
Traditionally, the roundup put up can be built on direct contributions from enterprise experts or may be made from content repurposed from present articles.
LinkedIn has long gone up to now as to institutionalize this through Collaborative articles.
LinkedIn selectively invites specialists to make a contribution to their articles based totally on their professional background, talent skillability and engagement at the platform.
From a person angle, a roundup blog submit brings collectively a couple of expert perspectives of a subject.
From an search engine optimization or advertising and marketing perspective, roundup posts align the publisher with both the subject of the article and the contributors.
Meanwhile, the “skyscraper approach” become popularized by way of Brian Dean at Backlinko. The steps involved are:
Step 1: Find hyperlink-worthy content.
Step 2: Make something even higher.
Step three: Reach out to the right humans.
Dean methods the skyscraper as a hyperlink building technique.
In my initial method, I acquired feedback that what I become doing was more of a “roundup.” And that’s OK, too. Whether it’s a roundup, a skyscraper, or a overview, the real value is that you are gaining knowledge of from the pages, triumphing your SERP and repurposing content material to improve upon them.
As serps circulate from lexical to semantic seek, the skyscraper method will become as an awful lot about including recognised entities as its linkworthiness.
If nicely achieved, the skyscraper includes numerous chunks, also called passages and, if you’re Cindy Krum, “fraggles.” Passages are especially essential in Google’s SGE and wealthy snippets as they’re often the a part of the web page blanketed within the wealthy effects.
This podcast episode with Michael King of iPullRank and Martha van Berkel of Schema App gives a superb clarification of semantic seek, the understanding graph and their capacity implications for SGE.
Repurposing content material with AI can make the workflow for blog roundups and skyscraper posts an awful lot more efficient.
Dig deeper: Using generative AI to enhance existing content material: Top pointers + sample prompts
AI sandwich: The technique of building beneficial content material with AI and human enter
There are worries that using AI tools will result in content material being deemed “unhelpful.” To support the satisfactory tips and their human raters, the great use of AI gear may be an “AI sandwich” wherein:
Humans write prompts.
AI does its element.
Then people edit and reality-test.
If we need to produce beneficial, honest content material, the output of the AI content material technology gear will want to be like a package of elements at the shelf that together make the entire.
Below is a procedure for repurposing content with AI:
Step 1: Identify the content material you want to reference.
Who ranks? This is wherein a device like Surfer search engine optimization comes in on hand.
Step 2: Have the gear summarize the reference articles.
Do it separately in ChatGPT, Gemini, and so forth., or do it in bulk in ZimmWriter.
Step three: Assemble the summaries into one primary file.
If you’re a little techy, you can do that with an automation device like Zapier or Make.Com.
Step 4: Analyze the primary file for learnings, consisting of:
Common strategies and techniques.
Most mentioned X or Y.
Unusual or sudden topics.
Step five: Assemble the accrued works.
For a Skyscraper put up, you could not wish to provide a verbose attribution. Instead, your evaluation should give a clear know-how of what the prevailing method is. Once what you want to come “over the pinnacle” of the opposition, your summaries and evaluation will assist you create a unique article to win the SERP.
The roundup is exceptional in a single very important manner: you’re giving credit score to the supply articles. This is arguably cleaner from an ethical angle and you still get what you need, that’s a sizeable piece of content material worth of winning in search.
By sampling, summarizing and, in some cases, repurposing already ranking content material, you are in all likelihood to cover both lexical and semantic seek concerns for a given subject matter.
In other phrases, in case your reference articles are within the top 20 search positions and, through your research and processing, you include a sufficiency of key phrases and entities, you’re more likely to rank nicely in seek.
Blog posts, videos or social media posts?
Short answer: yes. All of the above.
Once you’ve created your written content material and it appears like a fit on your audience, you can start to consider content distribution.
When you repurpose current content, you may provide an old weblog put up new lifestyles. And that life can get prolonged.
Each source can provide multiple pieces. You can create weblog content, visible content with picture generation packages and podcast episodes – as both video or audio.
The equal topic doesn’t should be used in the same layout. If you’ve got tremendous content, a brand new publish can attain new audiences, spreading the attain of your advertising efforts.
Social media systems are a great location to broadcast your repurposed content material. Each content material piece may be a couple of posts.
Your unique put up can emerge as, with AI supporting out, a visitor post, an Instagram submit or a LinkedIn publish. Any of your social media channels are a exquisite opportunity to reuse the equal content material to reach a new target market.
With the expense of content material manufacturing, it makes experience to utilize a couple of channels and new codecs to target audiences, whether or not new or current.
Is this black hat (or grey)?
In the words of Don Draper, “I’m no longer here to inform you about Jesus. You already recognise approximately Jesus. Either he lives for your heart or he doesn’t.”
In other phrases, spam is in the attention of the beholder.
Seriously, even though, I pick the roundup format as it evidently helps attribution. I overtly link the authentic assets. When I use those strategies for content material recycling, I supply attribution.
Repurposing content material: Real-global examples and thoughts
My blog submit titled “search engine optimization Skyscraper Method + ChatGPT Data Mining = Winning the SERP” ranks on Page 1 – limitless scroll notwithstanding – for:
“search engine optimization skyscraper chatgpt” clean
“seo skyscraper approach” tougher
“seo skyscraper method” toughest
(In essence, I’m using this method to rank for this approach in a blog publish where I describe the technique.)
The reality that we are able to rank among some very authoritative sites definitely proves the validity of the method.
If you preserve happening the page, you’ll locate at the least 4 more references to the thing.
Other content material kinds to repurpose include:
Old weblog posts.
Evergreen content.
Long-form content material.
Different systems for high-acting content.
To-do lists.
Multiple content material portions from one supply.
AI equipment you could use inside the procedure
It’s vital to look beyond just text on your content material advent procedure. Your target market is not all of the equal. Using multiple content material codecs lets you meet your customers where they’re maximum secure.
Taking those long-form weblog posts and rendering them as films or including a video explainer to visitor posts can make them a lot extra reachable and probably growth engagement.
Below are a few AI-powered gear to test out.
Pure AI text tools, GPT interfaces
ChatGPT
For ideation, outlining and small-batch content creation, ChatGPT nonetheless reigns ideal for me.
Also, OpenAI turned into one of the first to make an without problems to be had API for each text and photo technology. As such, it’s incorporated into different equipment I use regularly.
And as the mainstream leader on this location, ChatGPT become the primary to grow a plugin surroundings that is extensively followed, including the incredible-tool AIPRM.
Also, ChatGPT is incorporated with Bing. The Bing integration is very beneficial. You can move at once from developing a DALL-E three (any other OpenAI mission) image into Microsoft Designer, wherein you may control it in addition.
Claude.Ai
A manufactured from Anthropic, Claude is a talk interface just like ChatGPT. I at the start started out the usage of it as it had a larger context (the quantity of characters you can still technique) than ChatGPT.
It’s additionally top for uploading documents and processing them. For instance, I have uploaded the output of Screaming Frog to have Claude endorse a way to prepare a internet site’s worth of content based on URL and web page identify.
Gemini (formerly Bard)
Gemini is Google’s GPT, and it’s miles specific in its capacity to interface with other Google products. You can query your e-mail, Docs and other Google properties like Google Flights.
Dig deeper: ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is fine?
AI search engine optimization equipment
Surfer SEO
Surfer search engine optimization is an search engine optimization device that analyzes top-ranking content and gives facts-driven pointers that will help you write and optimize your very own content for better seek engine ranking. It covers key-word studies, on-page optimization and content introduction.
More recently, Surfer has delivered a entire AI author, which includes the analysis of its most important search engine marketing tool to manual an AI writer. The output of this tool is pretty comprehensive and, in my experience, can rank well proper out of the box.
ZimmWriter
Want a one-click blog publish from just a key-word? ZimmWriter.
Want 1,000 derivative articles primarily based on current content? ZimmWriter – sure, definitely, 1,000!
Want a product review roundup primarily based on present product listings? ZimmWriter.
Want a topical authority map that you could then mechanically write all of the content for after which add to WordPress scheduled out into the destiny, with images from Pexels, DALL-E or Stable Diffusion? ZimmWriter.
If you need to in reality create content material at scale, ZimmWriter is peerless.
Honorable point out: Content at Scale
I don’t use Content at Scale frequently, but it’s excellent.
If you need a whole article primarily based on a single key-word or extra complex inputs, Content at Scale does an excellent job. Unlike many tools that use a single version (e.G., OpenAI), Content at Scale makes use of more than one fashions and creates human-like content.
In addition to the content material fine, it includes several content material capabilities that store time within the deployment technique, like a table of contents, quote callouts and others.
AI picture advent tools
DALL-E
DALL-E 3 is now incorporated into ChatGPT four and is pretty great. From a natural language activate, you can get amazing photographs. And, in its closing launch, DALL-E now renders textual content acceptably.
It from time to time takes some tries, and in the worst case, you have to take the photo into an editor to clean up stray characters, however the direct output is awesome.
Again, as noted above, any other cool use case for DALL-E is inside the Bing/ChatGPT/Microsoft Designer workflow.
Midjourney
Midjourney has many of the attributes of DALL-E but has one massive drawback. You ought to use it within a Discord chat. It’s my understanding that they’re operating in this.
Midjourney is a bit greater flexible in that you can provide it extra directives that aren’t as clean in DALL-E. For example, you can specify issue ratios, “lens” kind and exposure.
If you like the chat interface, although, DALL-E is extra intuitive.
Stable Diffusion
An early entrant to the photograph technology AI (2022), Stable Diffusion is a completely rich device.
In addition to the attributes of DALL-E and Midjourney, Stable Diffusion can manage existing snap shots and create video and 3D assets.
AI video introduction equipment
Steve.AI
Steve.Ai became the authentic video tool we used. It consists of stock live-motion and lively movies assembled based totally on a script – further to the video detail. AI can generate that script from an present piece of content.
Steve.AI also can create talking-head and generative motion pictures – in which your activates render the frames. When we first used it a 12 months or so in the past, it wasn’t as a ways alongside as it’s far now and it’s worth every other appearance.
Wave.Video
Wave.Video is my current go-to. It builds a script from content material if needed and makes use of still and video stock art.
What makes Wave.Video a better desire for me these days is the fee factor. You can create as many videos as you like for a rather low rate.
For slideshow movies which you’re going to installation to YouTube and your internet site, I find Wave.Video intuitive. You also can render your personal photographs in one of the photo tools above to include in the video slideshow.
Both Steve.AI and Wave.Video can help you select voice-over voices on the way to examine your script. I accept as true with Steve has extra and as with all AI voiceover, one has to be conscious of how mechanical they sound.
D-iD
This tool’s differentiator is that you may pattern someone’s image and voice, allowing you to apply them as an avatar.
You can then use that avatar as an overlay on other films, however live-motion and AI-generated. This is brilliant for explainer motion pictures, displays and education.
In my revel in, the avatars are a piece wooden, however I’m certain in an effort to trade with time. A similar product I learned approximately at Pubcon Austin is elai.Io.
Next-stage content material repurposing with AI
If you believe the sites at the pinnacle of Google are a clue to what the algorithms find applicable, then starting with those as your input is a great idea.
Taking that a step similarly, you could make even better semantic connections for the set of rules whilst you carry in a few AI-enabled SEO tools.